Corporate Communication Strategies of Apple Inc-Free-Samples

Question: Choose and describe the Corporate communication area of one company of their choice. Answer: Introduction Corporate communication is the act of creating, improving and keeping up a brand image or reputation. Each business, of whatever size, puts resources into corporate correspondence activities to shape its image (Cornelissen Cornelissen, 2017). Corporate correspondence has been in charge of the overall achievement of many of the Fortune 1000 American enterprises, such as, McDonald's, Wal-Mart, IBM, Google, Microsoft, General Electric, Apple and Coca-Cola. In this paper the company Apple Inc. will be taken for analysis of its corporate communication strategies and abilities. Apple is one of the largest companies across the globe and is the leader in electronic gadgets manufacturing such as computers, laptops and mobile phones. They have one of the most active corporate communication departments. Company Overview Apple Inc. is the worlds one of the largest technology company based in California of the United States of America. A few of the very famous product line of the company include iPhone mobile phone series, iMac laptops and computers, iPad tablet computers, and recently launched Apple watch and Apple TV. It is by revenue the worlds largest company dealing with information technology. The company was first established in 1976 by three people Steve Jobs, Steve Wozniak and Ronald Wayne. The first product was the Apple 1 computer. In 1977 Apple 2 was launched, business was fast increasing. The Macintosh series was launched in 1984 the first computer for personal use which people could operate even without knowing programming language (Rawlinson, 2018). In Internal communication, the aim is to advance great correspondence in a both sided process; it is tied in with sharing data and maintaining all Apple Inc. workers refreshed with any information and news relating to the brand. At Apple Inc., Apple must represent the brand as the ideal most by taking into account successful and open communication and correspondence systems, fabricate strong and solid connections among the workers while keeping them educated. Among all its products the particular product which took Apple Inc to the heights of success is their iPhone mobile phone series (Apple.com, 2018). The iPhone was first launched by Steve Jobs the then CEO in 2007, and soon became a craze (Titcomb, 2017). Every year the company started bringing out new versions of iPhone. Reputation Apple Inc. enjoys very stable reputation among the consumers and the stakeholders. Apple's prosperity and growth is somewhat because of its capacity and ability to fulfill stakeholders expectations and its responsibilities towards the employees and customers (Elsbach, 2012). For Apple's situation, stakeholders in a collective manner influence the business as far as client recognition and revenue generation. Comprehending about the proceeded with high estimation of its image, Apple adequately represents stakeholders in its techniques and approaches. For example, the organization tends to their environmental concerns through an approach on practical material sourcing. Apple has a very inclusive methodology in tending to the interests of partners who are critical to the business. These stakeholders groups propel Apple to enhance, and Apple influences them by catering to their interests. In terms of dealing with the internal stakeholders like the employees, Apple and its suppliers utiliz e in excess of 1.5 million individuals in 20 nations, the permanent number of employees working with Apple Inc. is 123 thousand, and each one of those individuals are treated with pride and regard (Statista.com, 2017). They communicate intimately with suppliers to end bonded labor work, underage work and exorbitant work hours. Apple conveyed the center business issue of working conditions to its suppliers and representatives through a wide range of techniques. Those organizations with sweeping supply chains, managing the suppliers has turned into a business basic. The company actively communicates with its stakeholders to give them the required information as per their individual needs. The stakeholder opine that the company is very prompt in engaging with the them about every information that is necessary to be conveyed. Corporate Communication FunctionFive Examples from company website- Apple accelerates US investment and job creation (Apple.com, 2018). Apple and Chicago join forces to bring coding opportunities to citys students (Apple.com, 2018). Emerging LA filmmakers create short films with small budgets and big ideas (Apple.com, 2018). Apple announces effortless solution bringing health records to iPhone (Apple.com, 2018). Apple Park Visitor Center opens to the public (Apple.com, 2018). In the above examples we can see that the corporate communication has remarkably communicated the activities that reflect the overall good for the society that Apple has helped in achieving. In the first news Apple highlights how it has contributed in the process of job creation and investment in USA. This action will make the government to be more friendly to the company. It will increase the goodwill of the company and also increase its employee engagement. The stakeholders of the company will have better perception about the company. This is their communication strategy. The second news will attract new talents to become a part of the company as employees. In the third news the strategy that Apple has taken to establish a good public relation is evident, it has opened up doors for creative film makers to make films with Apple devices, in this way Apple will engage more people. The fourth communication will make Apple a part of the customers lives as a health companion. In the fift h news article communication strategy and media relation of the company can be comprehended, in this news Apple is opening up parks and public engagement spots where more people will get the chance to use Apple products and know the company in a better way. Therefore the company has adopted a communication strategy that is interactive and engaging. . The above five examples clearly state that the company takes care of all the sections of its stakeholders like government, employees, customers and the community in its corporate communication. Recommendations Two recommendations that can help Apple in improving their Corporate Communication are: - It can send daily news letters to the stakeholders customized according to their nature (Lawrence Weber, 2014). The stakeholders and existing customers can be sent regular news letters about relevant new according to their position. The company may make the corporate communication system more interactive, where the people may reply to the newsletters and communication and their reply and queries would be followed up. Conclusion Corporate correspondence enables associations to clarify their main goal, consolidate its numerous dreams and qualities into a firm message to partners. The idea of corporate correspondence could be viewed as an integrative correspondence structure connecting partners to the association. Apple has been using the method of corporate communication very well in establishing its brand image and increasing its goodwill in the market. References Apple.com. (2018).iPhone.Apple. Retrieved 22 February 2018, from https://www.apple.com/iphone/ Apple.com. (2018).Newsroom.Apple Newsroom. Retrieved 22 February 2018, from https://www.apple.com/newsroom/ Cornelissen, J., Cornelissen, J. P. (2017).Corporate communication: A guide to theory and practice. Sage. Elsbach, K. D. (2012). A framework for reputation management over the course of evolving controversies.The Oxford handbook of corporate reputation, 466-286. Lawrence, A. T., Weber, J. (2014).Business and society: Stakeholders, ethics, public policy. Tata McGraw-Hill Education. Rawlinson, N. (2018).Apple was 41 years old in April, here's some history.Macworld UK. Retrieved 22 February 2018, from https://www.macworld.co.uk/feature/apple/history-of-apple-steve-jobs-mac-3606104/ Statista.com, (2017).Apple: number of employees 2017 | Statistic.Statista. Retrieved 22 February 2018, from https://www.statista.com/statistics/273439/number-of-employees-of-apple-since-2005/ Titcomb, J. (2017).How the world reacted to the first iPhone 10 years ago.The Telegraph. Retrieved 22 February 2018, from https://www.telegraph.co.uk/technology/2017/01/09/world-reacted-first-iphone-10-years-ago